I’ve just returned from a three-week trip to the South of France,

And every time I immerse myself in French culture, there’s one thing that never fails to astonish me:

Pleasure isn’t a reward.
It’s a way of life.
There’s no earning it.
No needing to justify it.
No shame in the indulgence.

Pleasure is simply part of the culture, woven into the everyday.

And I believe we could learn a thing or two from that.

What if we didn’t “treat” ourselves to a glass of wine, a pastry, or that artisanal ice cream down the street?

What if we simply… ate it, enjoyed it, and moved on (without the guilt, the story, or the overanalysis)?

What if pleasure wasn’t something to deserve, but something to honor?

Let this letter be your reminder:
You are worthy of pleasure, in all its forms.

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